Inside Fashion Entrepreneur Yael Aflalo’s Well-Tailored Town House in NYC’s West Village

Inside Fashion Entrepreneur Yael Aflalo’s Well-Tailored Town House in NYC’s West Village

  • Jordan Hoch
  • 08/20/25

For more than a decade now, Hugo Sauzay and Charlotte de Tonnac of Paris-based interiors studio Festen have been quietly reshaping the European hotel landscape, bringing a spare, sensual elegance to properties like Splendido Mare in Portofino and the newly revived Hôtel Balzac in Paris. Even before they became the It couple for stylish stays, one of their early projects captivated American fashion entrepreneur Yael Aflalo. She was staying with her family at Les Roches Rouges on the Côte d’Azur, and felt immediately at home at the resort’s boho-modernist rooms.

“What drew me in was the sense of ease and individuality,” says Aflalo, founder of the era-­defining Reformation, and more recently, an eponymous ready-to-wear line. “Their spaces felt thoughtful but unforced, with unique pieces that made me think of an artist’s home.”

When she and her Swedish husband, creative director Ludvig Frössén, decided to renovate their six-story West Village town house, Festen was their first and only choice. “I had them in my head and spent a lot of time going through their work,” she says. “And then when we bought this house, I was like, ‘Those are the designers that I love.’ ”

 

Sauzay and de Tonnac jumped at the opportunity, of course. This was not just the French duo’s first major project in the United States; it was also a highly distinctive residence in one of the most beautiful corners of Manhattan. “We were very excited to be in the West Village in New York,” says de Tonnac. “It was a little bit of a fantasy for us.”

The 1800s home had been updated in the recent past—a soaring atrium outfitted with triple-height industrial windows had been created; a sixth story with two roof terraces was added—yet it underwent an even more dramatic transformation under Aflalo’s tutelage.

For starters, there’s a new outdoor pool in the backyard, the sort of setting one might expect to find in, say, Sag Harbor, but not in the middle of the city. “Most courtyards [nearby] are not as long as this one, and I just thought, we have little kids and they like to go in the pool; there’s kind of enough room to do it,” says Aflalo, a mom to two young girls.

She and her husband tapped Steven Harris Architects to build the pool and lead the rest of the structural alterations. They created softly curving walls in certain spaces, including in Aflalo’s grasscloth-wallpapered office and a breakfast area by the kitchen with sinuous built-in seating; they also added custom oak flooring throughout and installed the uniquely shaped staircase railings (the iron has tiny protruding petals), which Festen’s team commissioned from a foundry in Belgium.

“One thing I really liked is that Yael and Ludvig said there were no limits in terms of collaborations,” says Sauzay. “The spirit was ‘if you like [an artisan] in Australia or New Zealand, why not?’ ”

 

So, for example, the designers reached out to a lacquerware specialist in Kyoto to make a rectangular headboard finished in crackled ecru colors, a process that took months. And the bronze coffee table in the living room, a low square made with soft, rounded edges and hammered legs, was handmade in France.

Elsewhere in the living room, there’s a deep-­burgundy velvet sofa, a set of vintage Swedish chairs with boxy wooden frames inlaid with harlequin patterns, and a Carlo Mollino “Suora” floor lamp. Walls were covered in a creamy white limewash, providing a serene backdrop for the room’s important artworks. One corner, near the street-facing windows, is anchored by a nude metal sculpture by Tal R, and the wall across from the fireplace has a nearly mural-size abstract painting by Martha Jungwirth. Every piece was selected by Frössén, whose parents are the artists Gunnar Frössén and Yvonne Bengtsson.

Throughout the 8,000-square-foot home, the style is refined, measured, and ever-so-slightly midcentury, with a combination of bespoke and vintage pieces. While Sauzay and de Tonnac say they tend to look to the ’20s, ’30s and ’40s for inspiration, their ultimate goal is to transcend time periods—and stay away from trends. “Our job is to create a place people will hopefully stay—and maybe even give to the next generation,” says Sauzay. “So we want to have the best bones, and that means good materials that will patinate over time.”

Using enduring materials such as travertine, oak, bronze, and brass, everything was designed to reflect the family’s lifestyle, from his-and-hers offices (his: navy blue everywhere; hers: natural fibers and neutrals) to an entire floor awash in peachy tones for the girls. A few things remained in place, such as the garden-facing kitchen on the lower level, which after some thought they decided not to move up to the parlor floor, where the living and dining rooms are.

While Aflalo has an unquestionably strong sense of style—she’s launched several womenswear lines, and was a fashion model before that—her approach to decorating her home was rather light-handed. “I spent a lot of time in the beginning picking the right partners, but I was determined not to agonize during the process,” she says. “Building a house from scratch is a gift, and I was focused on being grateful. It was such a pleasure.”

 
 
 

 

 

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