Seller's Guide

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Step 1: Understand Why You're Selling

What do you want to accomplish with the sale of your home? Do you want to make a certain amount of money that you can put toward a larger or nicer home? Do you need to sell it as soon as possible to facilitate a move to a new city or area? Once you understand your needs, you can better craft your offer. For example, if you need to sell quickly, you might want to price your home lower than if your goal is to make a certain profit margin. Make sure you convey these needs to your REALTOR® once you choose one so he or she can adjust your selling price accordingly.

Step 2: Determine Selling Price

Knowing how to price your home is one of the most important parts of the selling process. When you set a fair price in the beginning, you’ll get the most interest from other real estate agents and prospective buyers. Overpricing your home could lead to reduced interest, and underpricing leads to receiving less than what your home is worth. Working with a real estate agent is the best way to determine the right selling price for your home. An agent with experience can determine what other comparable homes are selling for, evaluate the current market, and may even suggest a home appraisal.

Step 3: Start Preparations

If you’ve kept your home in showroom condition since you’ve lived in it, you’re in the minority of homeowners. Once you price your home, it’s time to start getting it ready to be shown to potential buyers. This includes getting rid of clutter, depersonalizing the space so that buyers can envision themselves in the space, making any small repairs, and doing a deep clean to make sure your home is in pristine condition.

Step 4: Develop a Marketing Strategy

I will develop a marketing strategy that is perfect for advertising your home. This involves listing the home and then driving the right people to that listing through social media campaigns, agent-to-agent referrals, traditional media, or SEO advertising. My team creates a marketing campaign that aims to get the most possible traffic to your listing in the first three weeks after becoming a client.

Step 5: Evaluate Offers

Receiving an offer is an exciting part of the process, but it doesn’t mean the journey is over. I will evaluate each offer and make sure the party making the offer is prequalified or pre-approved by a mortgage lender and that their offer is acceptable to you. If the offer is too low, you can make a counter-offer or offer other ways to bridge the gap, such as covering some or all of the closing costs, making repairs, adjusting the move-in date, or leaving some appliances or fixtures for the new buyer.

Step 6: Accept an Offer

Once I deem the offer is acceptable, I will review the proposed contract to make sure it’s all in order and includes the necessary components such as deposit amount, down payment, financing, inspection rights and repair allowances, contingencies, settlement date, and a list of fees and who will pay them. When both parties have agreed to the term, a final contract will be prepared by your agent.

Step 7: Get Ready to Close

You have accepted an offer and are now very close to the end of your selling journey. But first, you and the buyer must make a list of what needs to be done before closing. In some cases, your home may need to be formally inspected, surveyed, and appraised. In other cases, major or minor repairs will need to be made before the house can close. I will head up efforts to develop and execute this list, get each action item paid for by the correct party, and make sure everything is in order by the closing date. A few days before the closing date, I will call the company closing the transaction to make sure everything is ready to go. If you haven’t done so already, you also need to make arrangements to move out of the home so the new buyer can take possession.

Step 8: Close

You’ve reached the last step in the seller’s process. When you close on a home you are selling, you are legally transferring ownership of the property to the new buyer. I will meet with the company closing the transaction to sign the final paperwork and go over any issues that have not yet been taken care of. During this time, you can also make plans with your REALTOR® to handle final details such as canceling utilities, cable, and lawn or trash services, changing the name on accounts that the new owner is retaining and ensuring the new owner has instructions for all appliances that will remain in the home.

Our Testimonials

See why our clients love working with us

Lynn M.

Wesley was an AWESOME agent! He always answered his phone and replied to emails swiftly. He had a really good understanding of the local Manhattan market and we’d use him again the next time we buy a home.

Risa V.

Jordan and Wesley were more than helpful in finding us an apartment in Chelsea. They were both extremely honest, upfront, and were able to find us a great apartment that fit our price range!

Linda P.

Despite the pandemic, Wesley worked tirelessly to help us sell our apartment in just a few weeks from our initial contact to closing. We highly recommend you give him a call if you need to buy or sell your home!

Alan F.

The Stanton Hoch Team has made us realize what high quality brokers are supposed to be like. Over the past 2 years, they seamlessly and effortlessly found 2 buyers for each of our Manhattan properties. We will certainly be work...

Melissa R.

I'm hard pressed to come up with the right words to describe what an incredibly great experience I had working with The Stanton Hoch Team. I was seeking out help and professional guidance as I was tasked with the sale of my mot...

Ryan A.

I would have no hesitation recommending the Stanton Hoch Team to others. This was the best experience I've ever had in finding a place to live in NYC. I would recommend them to my closest friends and family.

Alyssa W.

Thank you Stanton Hoch Team for selling our apartment!!! We really appreciate all of their effort that went into getting the apartment ready and most certainly the outcome – the service we received from them was stellar. Everyt...

Brian C.

Wesley is amazing. I was really nervous about the process of selling my first home, considering I was on the West Coast for the entire process. Wesley walked me through step-by-step, made sure I knew what to expect, and offered...

Christopher R.

I recently sold a house with Jordan and I felt 110% confident in partnering with him. He was candid, provided great feedback, helped explain all details and managed the actual sale negotiation brilliantly. In addition, he was e...

Gwendolyn W.

The Stanton Hoch Team is the best team of brokers I’ve ever dealt with. Very professional, experienced and helpful. I highly recommend them!

Christine C.

The Stanton Hoch Team have knowledge of the New York City market from their own lifetime experiences in the city where they were both born and raised. The team is willing to go the extra mile to get the deal done professionally...

Maria S.

Catherine Slotnick was incredibly knowledgeable about the complexities of New York real estate and communicated all the requirements and steps clearly. She answered every question I had thoroughly and promptly, no matter how sm...

Jeff L.

We can’t say enough about Jordan and his amazing team. Not only did they help us sell our UWS apartment during an unprecedented exodus from NYC with Covid, but they also found us a needle in a haystack with our new purchase on...

David C.

Catherine was outstanding as our agent in searching for our first NYC co-op apartment! She is extremely knowledgeable, professional and was an invaluable resource throughout the journey of selecting, securing and closing on th...

Paola B.

Working with Stanton Hoch team was the best experience! I knew from the second met Annie I could trust her. This could not have been a more true statement. Her team helped us achieve the goal of the price we wanted on our apart...

Crista B.

Annie O is an incredible real estate agent! I completely trust her and wouldn’t have been able to get through the sale process without her. She found me the perfect home in Soho and I’m forever grateful for her hard work. I rec...

Lindsay L.

The Stanton-Hoch team is the gold standard. My husband and I worked with Jordan and his team on both the buy & sell side and I cannot say enough. Not only are they professional, data-driven and well-informed, but they are good ...

Jamie J.

I had an incredible experience with the Stanton Hoch Team. I've used them for several transactions on the Upper West Side and could not be happier with the service and team. If you're looking to buy, rent or sell an apartment, ...

Steven C.

We have bought and sold with Jordan a few times. Our daughter has also bought using him and then we recommended a friend to sell her apartment and she also was thrilled with her experience. Jordan is honest, reliable and a tr...

Dario D.

Sold our apartment at the right price very quickly. Fully recommend the team, they know the market and are great. Wesley and his team recommended great strategies and advice to market the apartment. They also have a large datab...

Work With Us

Our passionate, expert agents have decades of collective experience and come from a diverse array of professional and cultural backgrounds. We understand every real estate decision is as individual as it is important. No matter who you are or what your goals are, The Stanton Hoch Team is here for you.

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